Matty Brown
I’m passionate about transforming memorable environments where people can thoroughly enjoy, managing efficiency creatively and constructing impactful results.
Event Production
Every aspect of running this event company had to ensure clients felt confident with the planning and experience they received. From a modern logo and name, this site (and everything on it) was built with next-level flair, including an AI quote processor ahead of its time, an interactive page for every service, and fun in every detail.
Attraction Management
While this haunted attraction was on tour, its website drew guests in for many seasons, and even converted into an interactive guidebook for patrons at the event - featuring themed games, a park-wide scavenger hunt, lore, and even a digital fortune teller. The rest of the site offered opportunities for merchandise sales, future event opportunities, and of course a guide for all the event had to offer, complete with custom house and scarezone logos.
On site, I managed 40 scareactors, event staff in booths, ticketing, laser tag, and more. I pioneered a new form of photo redemption and developed digital role-assignment, surveillance, and communication technology used throughout.
Projection Mapping
What would you do with a vaulted ceiling? While some would add some more art or hang their TV far too high, I opted for a more flexible approach… the Panoramic Portal. With this kind of restless creativity happening even at home, imagine the possibilities.
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Branding
Branding has always been at the core of what I create, with every client and company. Working with individuals looking to make their mark, and a marketing firm, I worked hard to make lasting impressions that tie an experience or brand together.
Architecture and Diagrams
Working with Spirit Halloween on their mega displays, I annually assisted in the creation of a 300 page manual, giving clear instruction on how 1,500 locations would build a display with a billion dollars worth of impression. Innovating several new features praised across the country, I released one of the most easy to navigate manuals the stores had seen.
Efficiency & Development
Creative energy has surrounded everything I do. After designing a gameroom complete with touch-screen table to host the best game nights, we needed a way to navigate a wall of playable fun. Why not craft a searchable database that can select games for you based on current player count, available time, and difficulty? Just tap your phone... many more databases were to follow!
With this mentality, I work towards adding efficiency to everything I come in contact with, from digitizing corporate visit forms to automating experiences in the workplace - while still providing that human touch.
Costume and Set Design
Both sourcing and constructing pieces from scratch in a multitude of medias, I work to seamlessly create character bodies and personalities that communicated with guests. Taking someone to a new realm and inspired all kinds of emotions was the goal. In the case of a set of stilt characters, I took things a step further, wiring discrete buttons in handheld props, mixing audio and dialogue trees for increased interaction. Characters had booming voices and moving mouths that really struck awe into patrons.
From Events to Interiors
Design has been a passion, and design that people can walk through is no exception. When I was just 10, I was taping tarp together with a household box fan to create inflatable rooms with unique design features. With my own rooms and with huge event spaces alike, I now opt for a more sophisticated touch. The passion remains the same, and I regularly push limits on what people think is possible.
Lighting
A core facet of what I work with in many projects, lighting has always added a layer of mystique when installed and programmed properly. From theatrical props, stages (I was technical director throughout high school), home interiors, and events... lighting has been a key transformative addition.
Product Development
I've assisted developing a variety of retail products, from gaming accessories, theme park accoutrement, to event merchandise, and more.
Design into Life
Design isn’t something I need to devote specific time to; it’s something I do in every aspect and moment of life and work. If I approach something and think “there’s a more clean and efficient way to do this,” then it’s happening.
I’ve always been quick with projects, so for me, knocking out any one of these life changing additions in a few hours is… just another day. And in each case, a day that becomes drastically better than yesterday.
